DISCOVER A NEW HORIZON

OUR VISION

There's photography, there's video, and tomorrow there will be PHOVID . This vision finds a direct echo in a now-iconic scene from the Harry Potter films, when Harry reads a journal whose images come to life, a magic that at the time seemed to belong to fiction. This idea has existed ever since in the mind of the creator of PHOVID, but the world wasn't ready; the technology was too cumbersome, too visible, and too intrusive to integrate naturally into everyday life.

Today, a concrete shift is underway: the world's leading players in optics and technology are converging on a shared realization. EssilorLuxottica, the world leader in eyewear, is partnering with Meta to create smart glasses with a perfectly ordinary design; Apple asserts that the future of augmented reality lies in lightweight, wearable glasses; and the entire industry understands that AR will only become widespread through glasses designed by true eyewear makers—glasses that are elegant and socially acceptable. We are no longer in the realm of science fiction, but in a real transition where technology fades into the background, giving way to experience.

We are not far from that era where, while walking down the street, looking at an image, leafing through a book or a poster, PHOVIDs will appear naturally in our daily lives, as a visual and cultural given.